Two major Industry Events collaborate on joint positioning

Posted on Monday, March 29th, 2010

Organisers of the co-located SMPTE and ENTECH INTECH events have launched an exciting umbrella positioning that unites the two events to promote the best in pro audio, lighting, audio visual, media, and broadcast technologies.

SMPTE Conference and Exhibition is the premier event for suppliers to the motion picture and television industries in the South-East Asian region. SMPTE has a defined focus and visitors attend from the motion picture/film, digital media, television, radio, ICT, pre and post production industries. Attendees are also from the display and projection, video production, pro-audio, multimedia, editing, test equipment, SFX and lighting industries.

ENTECH INTECH is the longest running trade show within the stage and lighting sector in the Southern Hemisphere. ENTECH’s industry audience includes those working within the professional audio, lighting, broadcast, audio visual, staging products, integration and corporate AV, supplies, and services industry.

The two events remain independent and will operate separately within the industry to develop relevant content for both SMPTE and ENTECH INTECH Exhibitions and Conferences, which will run concurrently at the Sydney Conference and Exhibition Centre from July 19 – 22, 2011.

The newly-developed positioning is The Australasian Media and Technology Week, beginning in Sydney in July 2011. The co-located events will be a biennial showcase and gathering of industry professionals.

The positioning is designed to facilitate cross-promotion of each event in the lead up to 2011. The development of an umbrella positioning across the two brands of SMPTE and ENTECH INTECH will assist in promotion and communication with all visitors, especially those based interstate and overseas.

This collective initiative has been established by the many hard-working stakeholders eager to share in the success of the highly-anticipated event.

“We are excited that the ENTECH event will be beside us during SMPTE11. With approximately 15 per cent of the visitors attending both events, this will allow time-poor visitors to be able to see an amazing array of technologies under one roof. Having the SMPTE and ENTECH conferences running simultaneously will also give industry professionals greater opportunities to learn and develop their careers,” said Ward Hansford, SMPTE’s Australian Chair.

“The combined efforts and determination of the event organisers of these events will see the dawn of a new era in trade events for the industry,” said Gary Fitz-Roy, CEO of Expertise Events, the organisers of SMPTE Conference and Exhibition.

Robby Clark, Event Director for ENTECH INTECH said: “We are working with Expertise Events and the SMPTE Board to create a sustainable multi-platform event that will provide real return on investment for exhibitors and genuine attending value for visitors from Australia, New Zealand, South East Asia and beyond.”

The Australasian Media and Technology Week, encompassing both SMPTE and ENTECH INTECH, will host a range of technical conferences, educational workshops and seminars, as well as networking dinners and functions.

To book your stand at SMPTE 2011 contact David Mordecai on 02 9452 7572 or email davidm@expertiseevents.com.au.

To book your stand at ENTECH INTECH 2011 contact John Garfi on 03 9321 6752 or email jgarfi@etf.com.au or see the latest floor plan online at www.entechintech.com