Show Technology win International Award for the second year in a row

Posted on Wednesday, September 24th, 2008

Show Technology has been presented with a prestigious Martin Distributor Award winning the Best Marketing Award for the second year in a row.

Just prior to PLASA, Martin Professional presented a number of accolades to its top performing distributors at a special dinner and awards banquet held at London’s Maroush V restaurant. Soren Storm presented the award to Emmanuel Ziino, Managing Director, and Paul Nicolaou, Victorian Branch Manager.

“For years now Show Technology has shown all around exceptional performance in marketing as well as great support of HQ’s marketing objectives,” said Christian Engsted, Martin Professional CEO. “From their website to their Proshop magazine and newsletters, they are always up to date with their communication, and no distributor exemplifies the power of PR like this one with inspiring case stories with good quality photography and content that help us share their success stories worldwide. Show Technology is a valuable and exemplary partner and we are proud to present them the accolade for Best Marketing for the second year in a row.”

Emmanuel Ziino was very gracious in his acceptance of the award stating that it wasn’t difficult to market the world’s leading brand of lighting equipment!

“Martin continuously develops awesome, reliable products that the market always seems to want,” he said. “Their products are so popular in Australia we never have any shortage of clients willing to say fabulous things about them and there are always plenty of productions and projects in motion that rely on Martin lighting. I am very proud to accept this award especially as it’s the second year in a row which is no mean feat.”

The key to Show Technology’s marketing is that they always have their finger on the pulse; they know where their products are going and what they are going to be doing. This is due to the close involvement that their staff has with their client base, always there to answer questions and offer advice.

“Mark McInnes, our National Sales & Marketing Manager, does a great job keeping track of all the projects using Martin,” commented Emmanuel. “He then feeds the leads to our roving PR person Cat Strom who is very persistent when it comes to getting the story!”

Emmanuel also notes that Luca Sellarulo, Sales & Marketing Support, has done a fantastic job making sure that their clients know about all of the latest Martin products as well as keeping the web site fresh and informative.

Whenever there’s a Martin product stealing the show, you can be assured that Show Technology are already writing the report and taking the photos.