Show Technology to distribute coolux

Posted on Tuesday, February 3rd, 2009

Show Technology has been appointed the exclusive Australian distributor for the German manufacturer coolux GmbH. The coolux range of products includes the Pandora’s Box Digital Media Engine and a diverse collection of digital content.

”With the convergence of video and lighting at a fast rate, we have had some “heavy duty” requests from designers and customers that our existing media server products couldn’t fulfil,” explained Emmanuel Ziino, managing director of Show Technology when questioned about his decision to take on distribution of coolux. “coolux is a highly regarded company that has very smart people behind it. Its reputation is justified by a product range that is at the premium end of the market that has won accolades worldwide. We look forward to a successful partnership.”

Not just a media server but a creative tool for the imagination, coolux’s Pandora’s Box is a hardware/software tool that provides total control of all visual elements for stunning presentations. A bridge between lighting and real-time digital image compositing, Pandora’s Box allows the user to manipulate images and videos freely in three-dimensional space on up to 12 layers. Physically accurate keystone correction, for extreme projection angles and for round or curved surfaces, means that what you see on screen really is what you see on stage. The multi-screen, vertical and horizontal soft-edge blending capabilities of Pandora’s Box accommodate unusual screen shapes and non-standard aspect ratios.

The Pandora’s Box systems’ ability to work with complex geometries, and almost any screen shape as well as the scalable architecture make it a very powerful tool as the needs and designs change for the user in real life situations. The totally scalable nature of the system makes for a cost effective system that can grow or be changed as needed. Being able to map media onto any 2D or 3D shape allows the operator and designer to deliver their vision on any surface, from very simple to the most unique and complex.

With features such as HD playback, geometry correction and warping, and edge blending for large scale video projection, it’s no wonder that coolux received an Emmy® Engineering Plaque for outstanding achievement in engineering.

Show Technology is proud and excited to introduce coolux’s Pandora’s Box to the Australian event industry. With its’ ability to integrate and control media distribution, projection, lighting, sound and more, Pandora’s Box finds its application in wide spread areas from television, trade shows, architectural installs, museums, theme parks, digital signage, corporate shows, events to theatre, rock’n’roll touring productions and Broadway shows.

“Pandora’s Box is the start of a new era in media control,” comments lighting designer Paul Collison who has been making himself familiar with the product over the past few months. “It is a tool that is just as good running from a lighting console in the lighting department, or sitting beside a vision switcher in the vision department. It is a serious video product built with versatility in mind.

”I’ve used a fair few and varied types of media servers over the last few yeas. One thing I’ve come to understand is that they tend to be similar to lights. By that I mean you really need to research your requirements and use the right one on a project by project basis. A media server or player that is appropriate for one job may not be the right tool for the next.

”I love the scalability of the coolux range. Like the grand MA range of consoles, there is a tool for every job. I can go from controlling 2500 moving lights down to 12 dimmer channels and still use the same software. Likewise with coolux, I can use a simple media player for rolling out loops or I can run dozens of Media Servers on a network for larger shows.

”Many Media servers and player suffer from the same fundamental problem; they tend to overlook the basic requirement of being able to play media without a glitch or jump. Pandora’s Box is simply the smoothest and most graceful package I’ve ever used.”

Vince Haddad, Show Technology’s technical director, has received some very intense training recently and is available to answer any queries. He can be contacted on or 0419 898 222.

Australian Distributor: Show Technology