Robe’s Digital Roadshow

Posted on Thursday, July 10th, 2008

The latest additions to the Robe family have reached Australian shores and have toured the East Coast in the Robe Digital Roadshow.

Melbourne’s famous Robe venue, the Queens Bridge Hotel (QBH) played host to the first leg of the Digital Roadshow on the 3rd and 4th of June, giving both ULA clients and Lighting Designers the opportunity to get up close and personal with the new Robe Digital line up. Leading industry figures from all over Victoria came to see the exciting new products first hand and to experiment with products they had never used before.

On show were the exciting new Robe DigitalSpot 3000 DT and the DigitalSpot 7000 DT, which did not disappoint. The attendees were also treated to the Australian debut of the new Robe REDWash 3•192 which utilizes the new Luxeon Rebel LEDs. Also on display was the Robe ColorWash 750 AT Tungsten following on from its debut at this years ENTECH.

The Digital Roadshow continued on to ULA’s Sydney facility on June 5th. On hand to present these fixtures was Robe’s Managing Director, Joseph Valchár, who was overwhelmed and delighted by the level of excitement and positive feedback he received about the Robe products in Australia. “Australia has really embraced Robe” says Josef “and the new DigiSpots really have people’s attention!”

The Robe’s then travelled on the following week to events at the Gold Coast’s Convention Centre on the 11th and Brisbane’s Powerhouse Theatre on the 12th. Both events were attended by Queensland’s industry leaders who were very impressed by the new Robe Digital products, sparking excited discussion around the room as they got their hands on the fixtures for the first time.


The Robe Digital Roadshow is part of ULA’s continual commitment to providing clients with the best products, information and support to help grow their businesses. “It was a great to see the excitement on everyone’s faces when they got to really see what these new (Robe) fixtures can do… Overall a fantastic opportunity for everyone who attended” stated Blair Terrace, ULA’s National Sales and Marketing Manager.

The new Robe Digital and LED range will be coming into stock over the coming weeks to Robe’s exclusive Australian distributor, the ULA Group. For more information or for a chance to book a hands on demonstration of the new Robe products, please call 1300 ULA GROUP : 1300 852 476.

www.ula.com.au