NW Group invests heavily with Show Technology

Posted on Thursday, November 3rd, 2016

img_1183The NW Group, incorporating Norwest Productions, Haycom, Cairellie, Oceania and Spyglass, is Australasia’s largest full production service provider. With offices in Sydney, Brisbane, Melbourne, Adelaide, Auckland and Wellington, the NW Group offers unparalleled knowledge, expertise and brand choice across the widest possible market.

As the company has grown, there has been one lighting distributor with them all the way – Show Technology. Now NW Group can offer the latest in lighting technology to all of their clients.

“When we purchased Cairellie, they had a lot of lights but they were starting to age,” commented Graeme Whitehouse, General Manager of NW Group. “Since then, we have heavily invested in a big, new modern rig under expert guidance from Australia’s number one lighting supplier Show Technology.”

The inherited lighting included a fleet of MA Lighting grandMA 1 consoles, Martin MAC Auras and a number of Clay Paky Sharpys, all still working well but investment was needed to update and grow the lighting choices.

“In the last few months we have purchased Martin MAC Viper Profiles, MAC Quantum Profiles and Washes, RUSH MH6’s and Clay Paky Stormys,” said Graeme. “We also bought an MA Lighting grandMA2 full size, a grandMA2 light, NPU, command wings and OnPc fader wings.”

Graeme is 100% sure that the company will see a great return on their investment.

“Show Technology had all of the rider-friendly equipment that we needed,” he said. “It’s the gear that suited our inventory to supply the high end event industry market. The important thing for us was the service offered by Show Technology. We feel that they are very responsive to our maintenance calls. Their tech department is not only prompt, it’s also very good.”

Graeme noted that the product supplied by Show Technology is all well known for reliability. “As we move into the in-venue production space, products like the Rush MH6 will provide great bang-for-buck while keeping service costs to a minimum”.

Last July NW Group and Haycom merged increasing the level of support and service they can provide to their clients in Australia, and reinforcing NW Group’s ongoing commitment to providing a full technical solution for clients across all their offices.

Both companies have fantastic reputations in their areas of expertise, and the bringing together of these two businesses enables both to expand their equipment offerings and capabilities, improve the level of service delivery to their clients, and increase efficiencies.