New Global Product Marketing Manager for Philips Dynalite

Posted on Thursday, March 25th, 2010

Leading lighting control and automation solutions provider, Philips Dynalite, has appointed Peter Glasheen to the newly created role of Global Product Marketing Manager – Controls. Glasheen assumes product marketing management responsibilities for the company’s leading portfolio of lighting control based solutions. He will be based in Sydney at Philips Lighting’s Centre for Competence for indoor networked controls, from which he will provide leadership to Philips Dynalite’s regional product managers worldwide.

According to Glasheen, the role involves liaison with key industry stakeholders to better meet the market’s current and future needs for control products, systems and services. “It is essential to gain market insights to be able to identify the solutions that the end-user requires,” he said. “With this understanding, Philips Dynalite will be able to utilise our extensive research and development program to develop these requirements into sophisticated solutions to meet the market needs.”

With 30 years in the Australian electrical industry, Glasheen brings a wealth of knowledge and expertise to the new position. He has invaluable experience in engineering, research and development, and in a variety of product, marketing, strategy and general management roles. “My recent responsibilities with multi-disciplinary project groups have given me a wide view of the industry,” he said. “This provides me with a broad spectrum of experience to the position that will enable me to better serve Philips Dynalite’s customers.”

Glasheen predicts that his immediate focus will be on selected industry segments, including offices, retail, hospitality and ‘high-end’ multi-dwelling apartments. “I am particularly interested in the needs of end-users such as retail complexes, institutions and multi-unit residential development companies,” he said. “There is enormous scope in this market to make significant improvements in the levels of lighting, automation control, productivity and energy savings that we can deliver to these sectors as we move forward.”

Looking ahead, specific targets for 2010 include the production of a road map to facilitate integration of Philips Dynalite’s products, systems and services with the Philips Lighting solution-set. “The aim here is to simplify dealer, distributor and installer partnerships in order to make the delivery channels more seamless and intuitive for the end-user,” said Glasheen. “The road map will additionally help establish how Philips Dynalite can best prepare for continuing to meet its customers’ evolving needs into the future.”

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