New ETF Managing Director injects ENTECH INTECH with extensive industry experience

Posted on Thursday, September 23rd, 2010

Newly-appointed Exhibitions and Trade Fairs Managing Director Jodie Richmond will bring years of hands-on industry experience to the upcoming ENTECH INTECH event, adding to the momentum building behind its July 2011 date.

Richmond joined the industry as an event producer over 17 years ago and has had the opportunity to work alongside teams of all sizes on events, and as part of businesses that have produced Olympic and Commonwealth Games ceremonies.

Understanding the role, effort and expertise brought to the table by every member of a production is a facet valued highly by Richmond, who has nothing but respect for the professionals who integrate seamlessly to create memorable live shows and events.

“I’ve been fortunate enough to have worked alongside some amazingly talented individuals within the industry of pro audio and lighting on various productions,” explained Richmond. “It truly is a team effort – each member makes an invaluable contribution.

“The rapid rate at which technology and trends emerge makes a central product and service showcase vital.

“ENTECH INTECH is a show for the industry so it makes sense that we listened to its collective voice which supported the move to the 2011 date.

“The result has been extremely positive. We have been able to establish a number of major partnerships and create various marketing initiatives such as ENTECH TV during this time, as well as have our team attend shows in both Europe and Asia to ensure we remain at the forefront of technology and innovation.

“To date over 40% of floor space has been booked, including commitment from the major industry players.

“We will be investing considerable resources into education and training features as well as securing speakers from all across the world to address attending professionals.

“The co-location with SMPTE makes for a united effort and will make it even more convenient for our visitors.”

Richmond said she was sure the industry would appreciate the lengths ETF had gone to in ensuring the show was the biggest and best ever.

“I first attended an ENTECH event a few years ago and realised just how valuable the show was as a member of the industry.

“Our goal for the 2011 event is to create a fertile learning environment in which professionals can network, educate and be educated about all things audio and lighting.

“I feel privileged to be able to bring my own direction to the show and Exhibitions and Trade Fairs as a whole.”

ENTECH INTECH will run from July 19-21, 2011, at the Sydney Convention and Exhibition Centre, Darling Harbour.

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