Martin targets installation market
Posted on Wednesday, April 17th, 2013
Martin Professional is targeting the installation market in a big way with the launch of an all-new, cost-effective line of effect lights – RUSH by Martin. RUSH will comprise a comprehensive range of affordable effect products with the first RUSH lights launched recently at the Prolight+Sound trade show in Frankfurt.
RUSH marks Martin’s focus back onto a market they know well. Villads Thomsen, vice president of global sales at Martin, comments, “We are extremely excited about this brand new range as it again brings everything that Martin stands for to the market for installation effect lights. This is by no means new territory for us however as our roots lay in the market for effect lighting. It’s a market we have great experience in.
“The response at Prolight+Sound was overwhelmingly positive. We feel the time is right to re-energize this segment and are confident that RUSH will appeal to a wide range of markets from clubs and bars to DJ’s, bands and leisure environments. With a wide array of products to come, there will be a RUSH product to fill every need.”
Launched at Prolight+Sound were:
RUSH MH 1 Profile: This super bright LED profile moving head with efficient optics punches out a variety of effects and colours from two gobo wheels and one colour wheel. It houses a motorized zoom and focus, electronic dimmer and strobe, iris and 3-facet prism.
RUSH MH 2 Wash: Compact yet powerful, this fast and agile LED wash light moving head features RGBW color mixing and a 20o fixed beam angle. Wash beam effects are possible via electronic dimming and strobe.
RUSH MH 3 Beam: The RUSH MH 3 Beam is a powerful beam moving head that blasts an intense and narrow long-throw beam for spectacular mid-air looks and effects. It houses a fixed gobo wheel with 7-step iris and colour wheel. Other effects include mechanical dimming and strobe, frost effect, 8-facet prism and motorized focus.
RUSH Strobe 1 5×5: This white strobe/blinder is a 5 x 5 LED matrix panel with individually controllable LEDs. Controllable via multiple DMX options or sound activated, it includes pre-programmed effect, letter and number macros. Panels link via an integrated horizontal and vertical locking mechanism.
RUSH PAR 1 RGBW: The RUSH PAR 1 RGBW is a bright LED PAR Can with premixed RGBW colour mixing and 20o fixed beam angle. It offers electronic dimming and strobe and comes with a flexible bracket for floor or truss-mounting.
RUSH Pin 1 CW: This bright white LED pin spot comes with two beam options for greater flexibility of coverage. Totally silent with an adjustable bracket, it is the ideal mirror ball spot light or decorative table spot.