Integrate Show Sold – Diversified Exhibitions to Run Show for 2012 & Beyond

Posted on Thursday, June 9th, 2011

Alchemedia Events and Diversified Exhibitions Australia have forged a partnership to ensure the continued growth and success of the Integrate Expo.

Alchemedia launched Integrate in 2009 and it quickly established itself as an event of real substance, attracting large numbers of high quality audiovisual, sound, lighting and ICT professionals from across the region. Its association with InfoComm International – formalised in 2010 – has given Integrate a further shot in the arm, cementing its professional audiovisual and ICT credentials. Alchemedia also publishes a number of key industry magazines. These titles include AV, AudioTechnology, Venue, DigitalSignage and the Guerrilla Guide to Recording & Production.

Diversified Exhibitions has been operating in Australia for some 30 years. Annually it runs more than 30 of the biggest industry-specific trade and consumer shows, including PALM India, DesignBuild, DesignEx, Security Exhibition, Good Food & Wine Show, and Hotel Hospitality & Design. Diversified Exhibitions Australia is itself a subsidiary of a global exhibition and events corporation and has strong ties to the pro audio, audiovisual and lighting sector worldwide.

The partnership will bear fruit in a number of ways:

  • Integrate will access the considerable global clout of Diversified Events. Its databases will broaden Integrate’s reach into complementary sectors (attracting specifiers, architects, project managers etc), as well as bring more international visitors to the show.
  • Integrate is staged at the Royal Hall of Industries and Hordern Pavilion, Moore Park, Sydney. The venue is wonderful in many respects – with its position, ease of access, parking, the EQ precinct etc – but has certain limitations, including restricted growth potential and few conferencing options. Integrate and Diversified Exhibitions is delighted to announce that next year the show will be staged from Tuesday 21st August to Thursday 23rd August 2012 at the Sydney Convention & Exhibition Centre (SCEC) – more space, more conferencing and seminar presentation options, and more accessible to hotels and other accommodation.
  • It’s great news for the pro sound, light and vision industries, which will have media and an exhibition working in concert; truly in tune with its needs, providing ongoing industry coverage and support.
    Diversified Exhibitions Australia, a division of Diversified Business Communications, is one of Australia’s largest and fastest-growing exhibition organising companies with a portfolio of 30 trade and consumer exhibitions and events, operating in key industry sectors such as food, security, design, building, oil & gas, fitness and retail. Diversified runs exhibitions and events throughout the country at premier venues. Diversified Business Communications, with headquarters in the US, provides information and market access through trade events, magazine publishing, and eMedia products on four continents. Diversified serves a number of industries including: seafood, food service, entertainment technology, commercial marine, and business management and operates divisions in Australia, Hong Kong, the UK and Canada.
    For more information, visit:

    Integrate Expo
    Diversified Exhibitions Australia