Integrate & Infocomm sign deal

Posted on Tuesday, April 20th, 2010

Alchemedia Events and InfoComm International are pleased to announce an exclusive co-operative agreement between the two organisations for the Integrate Show. From 2011 onwards the event will be known as ‘Integrate Expo in association with InfoComm International’.

InfoComm International® is the leading trade association representing the commercial audiovisual industry. InfoComm provides industry education, creates industry standards and offers the Certified Technology Specialist program – the only audiovisual certification accredited under the International Standard ISO/IEC 17024.

Louise Brooks, Integrate Event Director is understandably delighted: “InfoComm International’s name is synonymous with excellence and raising standards in the AV community around the world and it is an honour to be so closely associated. InfoComm International chooses its partners very carefully and there’s no doubt Integrate and its supporters will benefit from this exclusive relationship as we plug into the considerable expertise and connections of such a formidable international association. For our part, the Integrate team will continue to work tirelessly to raise the standards and the expectations of an event such as ours in this region.”

Jonathan Seller, InfoComm Regional Director, Australia & NZ, adds: “The feedback we had from our Australian members after the first Integrate in 2009 was that, finally, we had a local show that was the right fit for our industry. The event drew a mix of attendees from the whole supply chain, from manufacturer through to technology manager, and there was a substantial education offering. Part of the latter was a one-day, seven-seminar InfoComm Academy education day titled ‘Future Trends in AV Technologies’, which sold out to 110 delegates. For 2010 we will be increasing our education offering to all three days of the show, with workshops on digital signage and videoconferencing among the highlights.

“We are therefore delighted to have formalised our relationship with Alchemedia Events and are looking forward to working with them to develop and grow Integrate in the years to come.”

Peter Swanson, CTS, Chair of InfoComm’s Asia Pacific Council, adds: “Integrate has been doing a great job of providing a central focus for our industry and the news of the co-operative agreement with InfoComm is another exciting step on the journey. To me, it’s a logical step following the mutual support the two organisations have provided each other with to date, and I believe it will help to make the annual show an even more valuable experience for our local market.”

Integrate identified the synergies in the professional sound, light and vision industries and brought these sectors together with great support from the AV systems integration community and live events sector. Following a successful launch in 2009, Integrate set a new benchmark for events of this kind in Australia.

Anticipation is building for the upcoming Integrate event in August 2010, taking place from the 24th – 26th at the Hordern Pavilion and Royal Hall of Industries, Sydney.