Fortitude Valley Station provides a platform for Martin smartMACs!

Posted on Friday, April 23rd, 2010

A little while back Brisbane’s vibrant Fortitude Valley received a $32.1 million makeover of the music and cultural precinct’s railway station. The station is one of the busiest on South East Queensland’s urban rail network, with more than 2.5 million passengers travelling through per year.

Described as the ‘jewel in the crown’ of the urban rail network’s 143 stations, the station has an impressive, modern design and features an array of innovative artworks that pay homage to Brisbane and Fortitude Valley’s rich and diverse music history.

However there was one platform that faced a rather ugly wall but rather than spend a small fortune renovating or replacing the wall QRail and NDY Light came up with an ingenious idea – use projected light to not only decorate the wall but to also project advertising.

And what’s the best fixture for the job? The Martin smartMAC which is an extremely bright, fanless 150 watt profile luminaire offering a number of unique performance and economic benefits. With convection cooling instead of fans the smartMAC is almost silent. It also has a long life lamp and rotating gobos that can be easily changed without removing covers, or disassembling the fixture. Gobos are changed simply by opening an access door which advances the gobo wheel with each time the access door is opened. Gobos are removed by hand eliminating the need for tools.

NDY Light turned to Creative Lighting to supply and progamme five Martin smartMACs as well as coordinate custom gobos. Creative Lighting also installed one of their own controller’s that interfaces with sensors that detect trains arriving and departing.

”The SmartMACs are intended to supply a potential platform for advertising both for QRail’s own advertising and advertising that they can sell,” said Lance Stewart, managing director of Creative Lighting. “They also provide something interesting for passengers to look at while they’re waiting on the platform. It was a far less expensive exercise than renovating the wall plus it provides a potential revenue stream for them.”