Eurotruss at Mercedes Benz launch
Posted on Monday, October 10th, 2016
On the 28th of July 3 Point Motors was delighted to reveal at its Fairfield Showroom, the “Masterpiece of Intelligence” – the all New Mercedes-Benz E Class. In order to showcase the ultra-modern stylishness and refined sportiness of the new vehicle to its 300 guests, 3 Point Motors hired RTR Productions to deliver a spectacular sound and lighting show highlighting the great features the new Mercedes has to offer.
To help create an air of suspense in unveiling the new Mercedes to its guests, RTR Productions utilised a moving truss box using the Eurotruss HD34 Square Truss. This truss box was used to cover the car until its final reveal time and for the pre reveal. Additionally, the benefit of the box was that it enabled visual custom content made for the evening to be projected onto the truss box to help display messages and visual aid for the audience.
RTR decided that the Eurotruss structure was the perfect choice for this type of reveal as Eurotruss provided the best solution when talking strength and durability along with a quick assembly process from time of bump in. The truss box was accompanied with lighting and lasers that together created a stunning reveal sequence that helped set the scene for the ground breaking technology and superior refinement that comes with the car.
The reveal event was a success with the new Mercedes-Benz given a spectacular platform to launch in front its guests and potential customers. In attendance for the evening was Managing Director of Mercedes-Benz Cars & Chief Executive Officer of Mercedes-Benz Australia Pacific, Mr. Horst Von Sanden. Mr. Von Sanden declared the vehicle launch as “a very special occasion where we are delivered a game changer.” He also added, “It was however the spectacular sound & light show reveal for the E Class that stole the show!” The use of Eurotruss truss box has reinforced RTR Productions reputation for excellence in delivering successful events at the highest level.