Element Labs introduces revolutionary Cobra technology platform

Posted on Monday, October 27th, 2008

Element Labs, Inc., a global leader in the design, manufacture and support of cutting-edge LED video technology to the entertainment, architectural and signage industries, has announced the launch of its revolutionary Cobra technology platform. Cobra 16 and Cobra 11, the first two panels in the Cobra family, made their debut at the LDI show in Las Vegas.

The Cobra range of LED video display panels is the result of an extensive research and development effort by Element Labs to create a next-generation display technology that renders existing alternatives obsolete. Cobra technology boasts no less than eight industry firsts, including a revolutionary panel design less than 70mm deep and weighing as little as 29 kg/m2 (fixed install panels), extremely low power consumption, full IP66 rating front and back, no cooling fans, an extended RGBC color gamut, FCC Class B emissions and true 100,000 hour lifetime. The result is an industry first: a truly environmentally friendly LED display technology that offers superior visual performance.

The Cobra platform’s revolutionary design and superior visual performance make it ideally suited to indoor and outdoor applications in both the entertainment and architectural markets.

Barbara Nelson, CEO of Element Labs, says: “The introduction of our new Cobra platform forms part of our strategy to lead through innovation with our products and our people. Cobra 16 and 11 will completely redefine how the industry views LED displays. The technology establishes us with knockout competitive advantages on every front and lays a strong technology foundation for Element Labs to establish itself in a class of its own – now and in the future.”

Grant Elliott, CTO of Element Labs, adds: “With Cobra we have taken a number of key requirements for LED video panels, and by pushing the envelope from an engineering perspective in all of these areas, have created a product that excels in almost every technical aspect. Cobra is lightweight, razor thin, highly efficient, flexible in terms of usage, rapid to deploy, employs a four color pixel for increased luminance depth and deeper colors, and looks as good from the back as it does from the front. Combined with the new PXL architecture which will form the basis of a number of our products moving forward, Cobra represents a large leap forward for both Element Labs and the industry.”