Cliftons at the Melbourne International Motor Show
Posted on Wednesday, April 29th, 2009
The Melbourne International Motor Show that is the motor vehicles industry high octane madness, ran recently for a fortnight and featured over 23 exhibits, and over 50 Robe moving lights. The Melbourne International Motor Show was attended by 240 000 car enthusiasts, those attending included local celebrities such as model and television personality Jennifer Hawkins.
Clifton Productions was one of the lighting suppliers for the 2009 Melbourne International Motor Show and did a great job setting up each of their specified stands. Each stand they lit had its own very unique design, layout and lighting effects from Lexus’s stunningly massive display with large washing effects to KIA’s Vuepix P10 LED screen presentation. Robe 1200AT and Robe 2500EAT fixtures were out in force illuminating numerous cars including Toyota, Lexus, Kia, Holden, Mazda, Lotus, Honda and Nissan.
With nearly 340 cars on show ranging from the exclusive sports to luxury cars, and those priced from under $15,000 to well over $800,000, there was something to suit the needs and dreams of just about any new car buyer.
Lamborghini’s Gallardo LP560-4 Spyder was the Italian supercar star of the Show, shown beside its coupe running mate and the mighty Murcielago LP640.
CAR magazine in the UK recently declared the LP560-4 coupe its Performance Car of The Year shortly after it won Road & Track magazines Ultimate Track Test in the USA.
System Tech John Stanley programmed and operator the Lexus stand with an Avolites Pearl, the Toyota stand with a Hog PC and the rest of Clifton’s stands with LSC Maxium consoles. Honda and Mazda stands made use of Wireless DMX to provide connectivity to fixtures from the control consoles – no wires for the ultimate clean look.
At Honda the big interest was on the Wheels Car of the Year, the Honda Accord Euro. The stand was popular given it featured the most asked-after car of the Show, the soon-to-be-released new Honda Odyssey seven-seater. Close by was the Toyota stage which featured 12 iLED ColorBank 54 around the bottom of the rotating stage that lit the display. Lighting Operator Ziggi Ziegler from ZZ Creative Services was also brought in for creative design of the Toyota and Lexus stand to add his personal touch.
Aaron Humber, System Tech from Clifton Productions programmed the Nissan and Holden stands. Nissan gave Australian sports car enthusiasts their first look at the new 370Z. The all-new 370Z is the first full redesign of the iconic Nissan Z since the 350Z arrived in 2003, and follows Nissan’s Motor Show reveal last year of the mighty GT-R.
Lighting effects play a huge part when operating a large exhibition at the calibre. Aaron says “The Robe fixtures played a big part in the lighting of most of the stands, while Vuepix also played a big part on the visual impact that was created for the exhibitors. Everybody was extremely happy with the lighting effects and overall outcome. We are happy to come back and be a part of the event again.”
The Melbourne International Motor Show will now be the only major motor show in the country for the year due to a joint venture between Melbourne and Sydney, resulting in the alternation of the country’s major motor show between the two cities each year. Consequently, the 75th Melbourne International Motor Show will be the last to bear this title, the name changing for all proceeding shows to the Australian International Motor Show.
Clifton Productions have in excess of 500 Robe moving lights in their inventory which sees constant and continuous employment around Australia, says Aaron. “Wish we had more – we just can’t get enough of Robe!”