BMFLs project 300m for 7 Gold Coast News launch

Posted on Wednesday, July 27th, 2016

robe7Robe BMFL Spots blasted stunning, crisp, clear images of Australian broadcaster 7 News’ logo from 300m away, positioned near the top of the southern hemisphere’s highest building, Q1.

The four 24m wide gobo images seared into the sand of the beach at Surfers Paradise right below the 322m high Q1 … for the launch of the new 7 Gold Coast News operation.

The ingenious optical stunt was one of a number of high impact logo activations created for the event by lighting designer Adam Volz of TLD Services, who was asked by Channel 7 to sprinkle some visual magic and get their logo out there captivating audiences and involving known local landmarks.

Adam and the client decided on the concept of four logos beamed on the sand – the beach is right at the essence of Gold Coast culture and community – covering an area of approximately 100 metres wide as part of the visual sequence of WOW factors.

The shot gave some serious camera candy for aerial ‘beauty shots’ enmeshing the logo and an instantly recognisable Gold Coast landmark.

Collaborating with Pete Coorey from Select Audio-Visual Hire in Brisbane on the project, Adam knew he needed a seriously bright stadium lighting instrument.

Having used BMFLs for numerous shows in many venues and scenarios, he hoped that for this application, the luminaire would exceed his expectations – and push every single lumen of light out of that intense 1700W output.

The next challenge was to find a location for the four BMFLs. Adam suggested one of Q1’s penthouse apartments just below its famous observation deck … to which the occupants and building managers agreed.

The fixtures were programmed and controlled locally in the penthouse by Adam. A full up and down movement from the sand to the water on the beach involved was only around an inch of movement for the BMFL Spot heads, but covered over 60m to the water! He programmed a 100% movement speed to ensure this fine movement was absolutely smooth.

The two DL4X Spots, also owned by TLD Services, were used to light the main 7 Gold Coast News event space on level 77 of Q1, with the full colour gobos appearing in all their glory during the actual press launch on the observation deck. The visual vibe of the space here was modern elegance, and with the DL4X Spots being LED they ticked all the boxes including the one for expedient power consumption.
Australian Distributor: ULA Group